How To Optimize Your Ecommerce Store For Conversions
Are you looking to increase conversions on your eCommerce store? This blog will show you proven strategies and successful tactics to increase your conversion rate.
An eCommerce conversion is an act of buying a product or obtaining a reward, such as an email course or a downloadable product. It is also referred to as a transaction or sale.
Commonly, optimizing your eCommerce store for conversions means improving your customer journey from their visit to buying.
This can be mainly achieved by tweaking your checkout process and allowing customers to purchase securely with minimal barriers.
You may also need to improve your pricing strategy for customers to see the value of buying from you compared with other alternatives on the market.
What are the different types of conversions that eCommerce stores can focus on?
Optimizing your eCommerce store for conversions means picking up on the different types of opportunities that you have to change your conversion rate.
1. eCommerce Store Conversion Ratios
To attract and convert customers, you need to tailor your marketing strategy to the latest market trends. To do this:
- Begin by analyzing how many customers are already purchasing from you.
- Get statistics from Google Analytics, Google Adwords, or other similar platforms to determine how many purchases are made for each type of product category or even report average purchases per customer.
- Compare these results against other similar eCommerce stores in your industry to see if you can use competitor insights as a guideline for planning future online strategies.
2. Email Opt-In Conversions
The most basic form of eCommerce conversion is opt-in email conversion.
It takes place when a customer signs up to your eCommerce store with their email address to receive newsletters, product updates, and other similar updates in the future.
This is typically a one-time event that happens on the first visit to your website or store.
Pro Tip: You can use autoresponders (e.g., MailChimp or Aweber ) to create an automated workflow for managing email subscriptions and engaging new customers beyond just obtaining their email address, such as sending welcome emails.
3. eCommerce Product Reviews
Product reviews are among the more popular conversion types that sellers usually focus on.
Optimizing your store for product reviews helps to build trust and increase customer confidence by getting a real-life perspective from people who have already purchased products from you in the past.
4. Adding Upsell & Cross-Sell Options
You can also utilize upselling and cross-selling opportunities to optimize your eCommerce store for conversions.
By providing links that directly take customers from an initial product page to similar products, you can encourage them to spend more than they initially intended.
You can also offer additional items that complement your primary product to increase the average basket size of each transaction (if this is important for you).
5. Paying Attention To Click-Through Rates
When it comes to optimizing your website for conversions, you also need to make sure that you have a high click-through rate from your product pages and category pages.
You can track this statistic through Google Analytics, Google Adwords, Facebook Pixel, or other similar platforms.
You can also use this information to develop strategies to influence customers to purchase more frequently.
6. Removing Obstacles In The Checkout Process
As part of the customer journey, there is usually a conversion point during the checkout process when visitors decide whether they are going to complete the purchase or abandon their cart/checkout page.
While checkout processes differ in content and design depending on which eCommerce platform you use (e.g., Shopify, BigCommerce, Squarespace ), the primary goal is to provide visitors with a seamless and secure checkout experience.
Pro Tip: Pay attention to what customers tell you about the checkout process and make changes accordingly.
For example, suppose your product pages are not giving customers enough information about warranty information or shipping costs. In that case, you can show them live product pricing on a small pop-up window while they are checking out.
As you see, there are many different conversion types that you don’t have to focus on if your eCommerce store is doing well. However, you should be aware of other opportunities for improving sales.
We hope these strategies will help you grow your eCommerce business.
To learn more about conversion optimization, SEO, and how your brand can get discovered by search engines, visit https://www.thecommerceshop.com/.
The Commerce Shop is a leading eCommerce development agency that specializes in eCommerce technology, marketing, design, development, and optimization.
Also, check out our FREE Audit tools including free CRO audit, SEO audit and design audit, to analyze your website and optimize it for conversion.