Businesses know that if they’re going to establish an online presence in the digital platform, they have to compete with millions of other pages for site traffic. Nowadays, it takes a lot to keep the browsing public engaged and invested in a particular site. This is one of the many reasons companies need to work with a savvy web design services team. They need to capture not only the audience’s attention, but they must also become engaging enough to convert them into loyal clients and brand ambassadors.
It can be difficult sometimes for companies to understand that they can use their websites as an extension of their brand. Their websites reflect their identity, and customers pick up on it. Suppose they wish to become a popular destination for their target audience. In that case, they have to incorporate various elements such as a good color palette, a website widget, images, videos, and relevant content. This will not only enhance their expertise, authoritativeness and trustworthiness, but it will also play an essential role in SEO.
Let’s dive into some web design hacks for a higher conversion rate.
Ensure page optimization
Let’s start with the technical side of things. Your team must ensure that your page meets the core vitals metrics that Google employs. This incorporates the page loading speed, the scalability of the page to mobile gadgets, and the number of errors in the loading sequence. There are standards that your page needs to meet because if they don’t, your target clients would probably leave your page even before they see the contents.
You have to work with your team to achieve these core vitals indicators because it’s indeed critical for SEO purposes. For example, you want your page to be near the top of the search engine results page, don’t you?
Use the right typography
The browsing public appreciates a simple yet effective layout and highly readable type on the pages they visit. While it may look good for some that they see fonts that have curlicues and other such embellishments, most people would squint at that and might get turned off. Keep the type business-like or as normal-looking as possible. Please keep it simple, as simplicity in typography has its value.
Don’t forget to be consistent with the fonts you’re using on your page. Your audience will also notice any changes in font type.
Don’t forget to highlight positive reviews
We cannot underscore the importance of highlighting positive feedback. Human psychology would state that people trust what other people recommend based on their experience. If there’s a positive experience coupled with compelling testimonies, the chances of conversion get higher.
It would be best to work with your team to ensure that your page has a portion dedicated to testimonies and positive feedback from previous clients. Your target audience must see it prominently as it will help convince them to do the right thing.
Use negative space in page design
People generally don’t like clutter (some do, but that’s another matter). On websites, the simpler, the more clutter-free, the better it will be for your presentation. For example, if you want to highlight a particular section of your page, use the negative space to attract your users’ attention.
You can also incorporate the F-format layout. This scheme is based on people’s tendency to browse elements following the F-pattern. You can place the more critical elements in the left and upper right-hand corners for better visibility.
Incorporate voice search capability
With more and more people using the voice-activated search function on their mobile devices, your company must also incorporate this into the design. Your team must make the content as conversational as possible for the AI to recognize it.
It would be best if you also prepared for video search, as search engines are also looking into incorporating it in their search algorithms in the future.
Don’t forget the compelling call-to-action
If you want to convert your target audience into loyal clients, you mustn’t forget to place a compelling call-to-action (CTA) button where they can see it. Clients don’t want to get confused or lost regarding the next step. You funneled them to your site, they engaged the site and had fun with it, and they want to take the next step. So please give it to them quickly. Don’t make it difficult for them to find the purchase button. Make it as easy as possible.
Webpage design and layout play a huge role in converting clients. The more enticing your page is, the better the engagement will be, the better chances of success. Don’t forget to have the elements work in harmony because customers appreciate an aesthetically put site.