Digital Marketing

4 Ways To Increase Your eCommerce Conversion Rate

You can get visitors to your eCommerce platforms in different ways – from organic traffic to paid ads and affiliates. But every visitor that leaves without purchasing anything is a lost opportunity.

The average conversion rate for eCommerce is between 3% and 5%. And though many agencies are working on innovating for small businesses, the truth is, you don’t need much time or money for increasing this rate.

You should start boosting your conversion rate way before your shoppers’ arrival. Here are the best ways to do so.

Best Tactics to Increase Your eCommerce Conversion Rate

1. Personalization

Numerous competitors wait to take your place, so you should want to be one of a kind for your visitors to remember you. You can get attention only by adding a personal touch to your website. 

There are two ways to personalize your user experience:

  • Create dynamic content
  • Create pathways for users

Dynamic content is content based on your visitor’s preferences, demographic and geographic data, and their on-site behavior. While providing pathways is like suggesting “collections” to a product your user interacted with. Thanks to pathways, users can purchase more than one thing from your shop.

2. Offer Discounts and Coupon Codes

Many eCommerce marketing trends can be useful. But there is one universal truth – people love paying less for more. Furthermore, a user who has a coupon in hand is more likely to purchase something from your website.

Many users will most likely make a purchase they didn’t intend to if you give them a discount. Another great option is suggesting free delivery for a certain amount in a single transaction. That being said, try to offer personalized discounts and coupon codes for different activities. Encourage them to sign up for your newsletter, give them a discount for their first purchase, or try to put your coupons on discount-providing platforms.

3. Reduce The Checkout Process

Nothing kills a desire to buy something more than a long checkout process. Don’t make artificial obstacles for the user that is ready to buy. Shorten your conversion funnel process before any user can find you. Try different versions and choose the less complicated one.

Also, allow guest checkouts as many users don’t want to register an account on different sites.

4. Decrease Loading Time

Buying something is often done unconsciously and the slow speed of your website can become crucial. Every second is important for your buyers, as the conversation rate drops drastically with load times greater than one second. You can also lose potential clients, as most of them won’t return to your website for a second time.

You can improve your loading time by optimizing your platform. Test every page both on a computer and on mobile. Make sure they work and load perfectly.


To sum up, every eCommerce firm — as well as its customers — is unique. However, there are a variety of reasons why your conversion rate isn’t as high as you’d like – or as high as it could be. There are numerous touchpoints that might influence their choice to make a purchase. A visitor’s decision to buy or abandon a shopping cart might be influenced by a variety of small elements. However, if you use some of these suggestions, you’ll almost certainly see an increase in sales.

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